Bengalis often make fun of themselves calling them ‘Bheto’ because of their edacity for rice, bhaat in Bangla. This appellation may soon become a misfit as those running the state’s public distribution system (PDS) are of the view that the food habits of the community is changing, causing gradual increase in wheat consumption at the expense of rice in West Bengal. The state’s food and supply department and fair price shop dealers have even ensured that the Union government takes note of the gustatory change by increasing wheat allocation for the state under two food subsidy schemes. What’s driving the trend?