Political messaging through Durga Puja celebration is hardly a new concept in West Bengal, where themed decors or bookstalls set up near puja venues have traditionally pushed party narratives. This year, the first Durga Puja celebration since the BJP's assembly election victory in West Bengal, invocations of Ram Rajya and Vande Mataram, along with a 'Slaying the Left' slogan, are among prominent political statements. And the messaging seems to be more one-sided than before, say experts.