Tamils: Contrarian, rebellious & standing alone

Across India, the BJP retained its strongholds and expanded into areas it was not strong, barring say Jammu & Kashmir. But Tamil Nadu is a holdout. The BJP lost the lone seat it had won contesting as part of a smaller alliance in 2014. The campaign was explicitly conducted by the AIADMK-BJP-led alliance as a mandate for Modi. Just as in other states, the BJP tried to foreground the central welfare schemes such as Mudra loans. Yet, the combine lost. The DMK –Congress-led alliance swept the Lok Sabha polls in Tamil Nadu. Is it that Tamils don't jell with the national mainstream or are their other factors at play? What explains the aversion for Modi in Tamil Nadu?