Elon Musk makes good his promise, ‘Tesla Tequila’ sold out within hours

Each bottle, lightning bolt-shaped and mounted on a metallic stand that bears the brand’s logo, costs $250

Tesla set the price per bottle at $250 and restricted its sale to just two bottles per buyer. Within a few hours of the product’s launch, the company’s website said it was “sold out”. Photo: Twitter

Tesla’s Elon Musk can not only take you “high up in the space”, but can also “give you a high”. The quirky technocrat has fulfilled a promise he made in 2018 to sell “Tesla Tequila” — two years after sharing the plan on Twitter — and sold the limited edition bottles for $250 a piece on the virtual shelf.

The exclusive offer was available on the Tesla shop website. The bottle, different from what Musk had perceived in early stages of discussion, is lightning bolt-shaped and is mounted on a metallic stand that bears the brand’s logo.

Tesla set the price per bottle at $250 and restricted its sale to just two bottles per buyer. Within a few hours of the product’s launch, the company’s website said it was “sold out”.

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How did the idea of “Teslaquilla” germinate?

In 2018, Musk tweeted that Tesla was filing for bankruptcy. He also shared a photo of himself “found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles”.

Musk later shared a ‘visual approximation’ of the bottles after people asked him to start selling ‘Teslaquilla’. Musk responded saying he had taken up the matter seriously and even submitted a ‘Teslaquila’ trademark application.

Musk’s followers must have forgotten the conversation as an ‘April fool’s day’ prank, but Musk lived up to his promise and delivered what he had promised. Now, his followers want him to produce more bottles of ‘Teslaquilla’.

The company website stated the Tesla Tequila will be available only in selected US states, including New York, California and Washington.

History of quirkiness

The Silicon Valley billionaire is no stranger to selling quirky products in limited one-time sales. Tesla has a history of selling products that are completely unconnected with its brand and consumer taste. In the past, it has sold hats, flamethrowers and even limited-edition shorts.

Also read: Musk says Tesla to be in India ‘next year for sure’

Legal challenge?

Mexico’s Tequila Regulatory Council had at the time argued the “name ‘Teslaquila’ evokes the word Tequila … (and) Tequila is a protected word.”

No fresh litigation had come up till the time this report was filed.

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