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Boom time for multiplexes as Hindi films stage a comeback: Report
Back-to-back hits have resulted in revival of footfalls at theatres; broadcasters may see gradual recovery in ad revenue, says Emkay report
PVR Inox will likely book an exceptional performance in Q2 FY24, championed by net box-office collections. More importantly, the Hindi film industry, which was going through a lean patch, has staged a recovery, endorsed by multiple genre movies, finding favour with audiences and regional/Hollywood cinema making a significant contribution, says an Emkay research report. Operational parameters...
PVR Inox will likely book an exceptional performance in Q2 FY24, championed by net box-office collections. More importantly, the Hindi film industry, which was going through a lean patch, has staged a recovery, endorsed by multiple genre movies, finding favour with audiences and regional/Hollywood cinema making a significant contribution, says an Emkay research report.
Operational parameters — ATP (average ticket prices) and SPH (spend per head) — should improve, with advertising revenue also likely to bounce back. Broadcasters’ recovery is expected to be gradual as advertisers step up spending. Subscription growth is expected to remain stable while Zee and Sun TV would clock benefit from the performance of their movies Gadar 2 and Jailer.
Multiplex
PVR Inox should report a standout quarterly performance, with a slew of Hindi, Hollywood, and regional movies firing this quarter. Jawan and Gadar 2 have become the highest-ever Hindi film offerings, grossing over Rs 5 billion (Rs 500 crore) each (Hindi national box office collections).
Among non-Hindi movies, Jailer was the standout performer, collecting in excess of Rs 300 crore. Other movies that crossed the Rs 100 crore NBOC (national box office collection) mark include Dream Girl 2, OMG 2, Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning.
