Dindigul Thalappakatti has been named the largest biryani brand of India, according to the Indian Organised Biryani Market Industry report, published by Technopak.
The Indian food services market has witnessed a strong growth momentum in the last decade, due to changing consumer behaviour that has seen an increase in the tendency to dine out; ensuring constant growth of the Indian food services market.
Due to COVID-19, consumers have become more cautious about hygiene and safety issues.
The restaurant chains are targeting to meet all the requirements of consumers in the new normal, from high food quality and service standards to superior processes or delivery capabilities.
The Quick Service Restaurants and Casual Dining Restaurants sub-segments had a combined market share of the total chain market of 76 per cent and 81 per cent in FY 2015 and FY 2020, respectively, and are expected to have a combined market share of 86 per cent by FY 2025.
Biryani has been an integral part of Indian cuisine for more than two decades now and according to a yearly report by food delivery chain Swiggy, biryani has been the most ordered item since 2017.
During November 2021, Dindigul Thalappakatti has generated over ₹21 crores of revenue from 75 outlets in India and 50 per cent of the sale has been contributed by biryani, making the brand the largest player in the country.
“We are thrilled to be recognised as the largest biryani brand in South India. The Indian Organised Biryani Market Industry Report details the commitment we have taken across our organisation in providing high food quality, superior service standard, maintaining strict hygiene protocols all at a great price point. This year, we look forward to expanding the brand in other states of South India so the consumers can get a taste of the legendary biryani,” CEO of Dindigul Thalappakatti Ashutosh Bihani said.
Also read: Why India can’t get enough of biryani
Dindigul Thalappakatti has 97 outlets present across India, USA, UAE, Singapore, Malaysia and Sri Lanka.
The restaurant has 89 outlets in India that operate in Tamil Nadu, Karnataka, Kerala, and Pondicherry. The Thalappakatti restaurant focuses on providing authentic South Indian dining experience.
Dindigul Thalappakatti was founded by Nagasamy Naidu, under the name Anandha Vilas Briyani, in the year 1957 in Dindigul.
(With inputs from Agencies)