Vlogging: Making a living and living their dreams

Youtube ads monetisation vloggers
Besides ad revenues, vloggers also tie up with brands and promote their products and services, either as an input within the video or outside the platform, to earn more revenue as they scale up. Illustration - Prathap Ravishankar | Story Graphics - Eunice Dhivya

Perched on the middle of an open field in Theni district in Tamil Nadu, an elderly man wearing a white shirt and dhoti, readies a patch of land to cook a Christmas special dish. With a camera focused on him, 62-year-old Arumugam wishes his viewers and starts skinning a turkey. He then seasons it liberally with a paste of butter and chopped coriander leaves and starts cooking it using firewood. All this while, his 28-year-old son, A Gopinath, is capturing every little detail on camera and later uploads the video on YouTube.

The video titled 'Unbelievable Tastiest Turkey Prepared by My Daddy' uploaded on his YouTube channel — Village Food Factory — three days before Christmas last year, generated close to 12 million views. That’s roughly about 10 times the population in Theni.

A diploma holder in electronics and communication, Gopinath entered the entertainment industry in 2011. But his quest to become an independent filmmaker continued as he struggled financially and emotionally, assisting film directors for five years in Chennai.

In 2016, when his family broached the subject of marriage, Gopinath wanted to have a stable job with a regular income first. In June that year, borrowing a friend’s camera to shoot videos, Gopinath started the YouTube channel, which earned him money that he could never imagine was possible without a regular job.

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