In the heartland of Changpas, brand ‘Ladakh’ battles Beijing’s belligerence

China Ladakh
In the past decade, the nomadic tribes of eastern Ladakh have lost much of their grazing lands to Chinese incursions | Photo - Safeena Wani
These days, Nurgugu, a 35-year-old pastoralist from Ladakh’s Chushul hamlet in Changthang region, remains busy combing and shearing Changras—also known as Pashmina goats. Every year, from May to June, he and his tribesmen sell much of their raw Pashmina to customers who visit them after travelling miles. The rest of the stock goes to the tribe women who spin the wool into yarn. Wool from pashmina goats is known for being the softest and most expensive cashmere in the world.
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