COVID-19 is changing consumer behaviour and how

Covid Lockdown Industries sectors affected
The coronavirus pandemic and subsequent lockdown is changing consumption patterns of people and may have a long-lasting impact on certain industries. | Image - Prathap Ravishankar

Bharath N, 40, who is part of the ITeS workforce in Bengaluru, has been working from home since mid-March, a little before the Indian government imposed a lockdown to contain the spread of coronavirus in the country.

Living in an apartment complex, Bharath’s consumption patterns are defined by government orders, community rules and regulations, his corporate’s responses and the self-care imposed on himself and family.

Being a habitual newspaper (print version) reader, Bharath now misses his dailies as his apartment association banned the entry of newspaper vendors, domestic workers and food and other products’ delivery staff. He now accesses news through news apps, e-papers and social platforms. But he would like to go back to print versions of newspapers as and when the lockdown ends.

Given that he works from home, he doesn’t use the public transport, the Metro, too now. The Metro services are shut now, but when it resumes after the lockdown, he’s not likely to use it. He’d rather choose a private mode of transport to avoid the risk of infection at crowded places.

To continue reading this article...

You have to be a Premium Subscriber

Start your subscription with a free trial

Enjoy unlimited Eighth column, archives and games on and many more features.
You will also be supporting ethical and unbiased journalism.
plans start from Rs. 149