Disney Star, the official TV broadcaster of IPL 2023, has clocked 6,230 crore minutes of watch time for the opening 10 matches, the broadcaster said on Thursday (April 13).
“With a cumulative reach of 30.7 crore viewers for the first 10 matches, the broadcaster has garnered 23% more viewers compared to the previous IPL edition. This reach happens to be the second-highest ever in IPL history (other than IPL editions in Covid years),” Disney Star said in a media release, citing Broadcast Audience Research Council (BARC) data.
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For the opening match, the broadcaster witnessed an enormous 31% growth in TV ratings along with a growth of 20% in reach compared to last season. Additionally, IPL on Star Sports delivered 14 crore viewers on opening day with a peak concurrency of 5.6 crore and an engagement of 76 minutes, the broadcaster said.
Sanjog Gupta, Head – Sports, Disney Star, said, “We are elated with the overwhelming response to Disney Star’s broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the 2nd highest reach and watch-time for the first 10 matches in IPL history (excluding the Covid period).”
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He added, “The peak concurrency on TV for the opening match of 5.6 crore – the highest ever in IPL history (excluding Covid times) – demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time.”