The International Cricket Council (ICC) announced a partnership with Facebook to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent on Thursday (September 26) in Dubai.
Facebook will carry match highlights, in-play key moments and other match and feature content for the next four years till 2023.
“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world’s most-watched sports with one of the worlds largest platforms is exciting for the future of our game,” ICC Chief Executive Manu Sawhney told PTI.
Ajit Mohan, VP and Managing Director Facebook India said, “We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket.”