The 2019 men’s ODI cricket World Cup that saw England lifting their maiden title after an engaging Super Over in the final was the most-watched ICC event ever with a global cumulative average of 1.6 billion of live audience.
“India led the way with the consumption of live matches on digital platforms with Hotstar reporting a world record for the highest ever concurrent viewership of a live stream with 25.3 million viewers during the India vs New Zealand semifinal,” an ICC media release said in Dubai.
With more than 20,000 hours of live-action, repeats and highlights coverage, carried by 25 broadcast partners across more than 200 territories, the World Cup is also the most available ICC event in the history of the sport.
“The event experienced a 38 percent increase over the 2015 edition and a unique broadcast audience of 706 million viewers, demonstrating the phenomenal reach and power of live cricket around the world.”
“The most-watched match globally was India versus Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers,” the statement added.
(With inputs from PTI)