After the successful ‘Baba ka Dhaba’ campaign that brought smiles on the faces of an elderly couple in Delhi, social media has yet again come to the rescue of an elderly man. This time in Bengaluru.
Revanna Siddappa, 79, was struggling to make ends meet by selling saplings on the side of the Kanakapura Road. Seeing his plight, the locals shared his story on social media, helping him get a crowd of buyers.
“I was struggling to make ends meet due to no sale. But after my story went viral, people are coming to buy plants from me,” Siddappa was quoted as saying by news agency ANI.
Related news: #BabaKadhaba: A post that made an elderly couple smile
Several small business, including roadside eateries and food stalls, had earlier benefitted from such successful campaigns by social media users.
One of the latest example was that of ‘Baba ka Dhaba’, a roadside eatery selling home-cooked food in Malviya Nagar in South Delhi. Their business was suffering due to COVID-19 pandemic. However, the situation changed when an user shared their story on Instagram and queues started forming outside their eatery. Thousands of people including celebrities and cricketers urged others to support the couple.