South Korea deepens its ties with India through Asia Model Festival 2022


Face of India 2022 grand finale held in PunePUNE, India, Sept. 14, 2022 /PRNewswire/ — Asia has become a notable force within the fashion business. It is rightly said that if a proportion of the Asian customers increases by one unit, the proportion of Asian models also increases in the subsequent year. Asian models from round the world have reached top runways making an impact in this business known for its need for greater diversity and representation.

Internationally acclaimed Face of India (FOI) in association with the AMF, held its grand finale in Pune and crowned six winners from over 6000 entries received from various parts of the country. The property opens gates to endless opportunities for aspiring models and plays the role of a mentor in their fashion journey. The extensive judging panel included Mr. Badal Saboo (Chairman, Face of India), Rajiv Sonigara, (Co-Director, Sonigara Corp), and acclaimed Indian actors that included Sahil Shroff, Elakshi Gupta, Nikki Tamboli, Ayeesha Aiman, and Kabir Singh.

The whole world of fashion, glamour and culture was present as contestants all across India spiritedly walked the ramp to be the next Face of India 2022 with acclaimed designers such as Amin Farista (Collection Gandhian Fab), Niti Singhal (Collection Twee in One), Bhavini Parikh (Collection Bunko Junko), Ivodia London, Sumit Das Gupta, Ashok Maanay (Collection Suroor) and Siddhant Agrawal. The showcased collection was a story beautifully woven through sustainable fashion in different styles.

Alisha Chandrakar from Bhilai, Chhattisgarh, Vedant Mahewar from Nanded, Maharashtra, Ravi Naval from Mumbai, Niharika Joshi from Gujarat, Kriti Karmakar from Gauripur, Assam & Rohit Rana from Chalisgaon, Maharashtra were crowned as Face of India winners and qualified for the semi finale round of Face of Asia, 2022.


After an extensive round of voting across Asia through online and social platforms, Kriti Karmakar and Ravi Naval were declared winners to represent India and compete with the winners from other 26 Asian countries for the most coveted Face of Asia title which has a prize money of USD 100,000.

“India is a country with high potential for global development, and FOI has been a cultural exchange platform for India and South Korea. Lets hope for good results when Indian winners come to Korea. I am positive AMF will serve as an opportunity for fashion and beauty industry exchange between the two countries,” Yang Eui-Sik, Chairman, AMF, said.

“This year, AMF will be held at Uijeongbu In Gyeonggi Province, north of Seoul, South Korea which was also dubbed as a military town, as it hosted the U.S. military for seven decades. The ultimate goal of organizing such an event is to transform Uijeongbu into a fashion and beauty mecca in Asia,” said Uijeongbu Mayor Kim Dong-geun.

Uijeongbu Mayor Kim Dong-geun also plans to hold Uijeongbus flagship festivals like the Hoeryong Cultural Festival and Haengbokro Festival at the time of the upcoming AMF. He also announced that this year, the winners of the upcoming Face of Asia competition will become Uijeongbus promotional ambassadors.

Talking about the pageant Mr. Badal Saboo, Chairman, Face of India and Managing Director of Pune Fashion Week, shares, “It is unquestionably an immense joy to see top Indian models at this global stage. This pageant has surely brought the best of opportunities for aspiring models from all over the country. AMF is a great concept and an initiative that opens trade opportunities between 27 Asian countries including India. I have been associated with South Korea and, particularly AMF for a long time now, and it makes me proud to see how welcoming and open both the countries are with economic & socio development of the people of their country and, are taking bold steps towards investing into various sectors. I am happy to have successfully opened gates for the Fashion industry in both South Korea & India, and am hopeful to do so with the other sectors as well. India is at its peak of development and it is the right time for the Korean companies to roll their eyes towards India especially in the R&D and technology sector.””I hope I am able to play the crucial role of being a fair representative for both the countries as both the countries have set a target to increase bilateral trade to $50 billion by 2030. Its the right time and the perfect opportunity,” added, Mr. Badal Saboo, Chairman, Face of India and Managing Director of Pune Fashion Week.

Sonigara Corp. also teamed up with Face of India and launched Codename Vogue, a new ultra-fashionable residential project near Aundh, on a 9+ acre land parcel. This property will add a fashionable sentiment to the city and claims to create a New Aundh in Pune.

Talking about the launch Mr. Rajiv Sonigara, Co-Director, Sonigara Corp said, “Sonigara Corps new property Codename Vogue is truly a unique project aimed at setting the highest levels when it comes to luxury and fashionable property offerings in Pune. We are enabling the community to make their style statement through their new address. This will create the next benchmark in fashionable living with cutting edge design and a trendiest lifestyle.””The glamour associated with the iconic Face of India is only matched by Sonigaras standards for delivering unique homes and lifestyle experiences,” added Sachin Sonigara, Co-Director, Sonigara Corp. To promote the recognition of blogging as a profession, Bloggers Alliance Education Society (BAES) along with Pune Fashion Week chose to proudly announce the launch of the Pune Bloggers Alliance at the Face of India event and appointed Mr. Badal Saboo as the President of the BAES Maharashtra Chapter.

The event also recognized various achievers of India who have contributed tremendously in their fields with Face of India Achievers Awards 2022.

The following were the awardees: Dr. Amit Nagpal (President, BAES, India), Mr. Devendra Jaiswal (Co-Founder Story Mirror), Mr. Vikram Kotnis (Founder & Managing Director, Beyond Walls), Mr. Aman Mehra (Director, Tribe Co-living), Mr. Abhishek Mishra (CEO of Dada Saheb Phalke International Film Festival (DPIFF)), Mr. Jimmy Mistry (Founder Della Leaders Club), Ms. Amita Deshpande (Founder, Recharkha, The EcoSocial Tribe), Mr. Raqesh Bapat & Ms. Isha Bapat (Earth Canvas & Co. – A confluence of art & sustainability), Mr. Ganesh Bakale (Director, Maha Ngo foundation), Ms. Dimple Vaghela & Ms. Laveena Keswani (Previous FOI Winners) and Mr. Lalit Dhanwe, a young force of figurative art from Karaha Studio who performed a live on-spot sculptor at the event. Below are the list of some of the eminent people of Pune who attended the event and added their charm at the occasion.

Actor, Zuber Khan, Actor Gaurav Deshmukh, Dr. Rajani Indulkar (Chairperson,Vasant Charitable Trust), Mr. Vikrant Indulkar, Mr. Kartik Kaushik (Schwarzkopf Professional), Ms. Megha Kaushik (Breguet, Swiss Luxury Watches), Mr. Kiran Bhagia (Swan Commodities), Mr. Ravi Thopte (Suvidha), Ms. Chahat Dalal (Mrs. Galaxy 2022-23), Mr. Paresh Pawar (Owner, Mayfield Estate), Mr. Shantanu Lele (Mayfield Estate), Mr. Rohan and Mrs. Pooja Kulkarni (Nagarkar Jewellers) Mr. Bhujang and Supriya Kale (Ashtekar Jewellers) Corporator. Mr. Yuvraj Renuse, Mr. Dheeraj Mutke , Mr, Shailesh Vedepatil (Dpalace) Mr. Yuvraj Pimple (Vishal Multiplex), Mr. Yogesh Kalbhor, Mr. Pramod Kshirsagar, Mr. Herambh Shelke (2bhk Nightclub), Mr. Rakesh Yadav, Mr. Prateek Jadhav, Mr. Dinoday Sirnaik, Ms. Kavya Yadav, Ms. Trupti Pharande (Pharande Builders), Ms. Shruti Mahale, Ms. Meenakshi Mahangoankar, Mr. Akshay Pisal (Cafe Durga), Professor Ravindra Bharati, Dr Saksham and Ms. Komal Gupta (Serum Hospital), Mr. Sunny Sankla & Mrs. Prajal Sankla, Ms. Mudra Wedhikar, Mr. Nitin Mahendrekar & Mrs. Natasha Mahendrekar, Ms. Radhika Natu, Mr. Vikas Natu, Mr. Tarun Sachwani (Director, Della Resorts) and bloggers Shruti Dugad, Sofy DHillon, Paranosh Irani, Vini Shail Singh and Apporva Jayarajan.

Special thanks to Vida Heydari (VHC Art Gallery), Ms. Bhakti Sapke (ISAS Hair & Beauty), Dr Nida Khateeb (DentoKraft), Mr. Mohit Daswani, Mr. Saket Demapure, Mr. John Ravinder, Ms. Deepa Yadav, Ms. Sheetha Chacko & team, Mr. Karan Kapoor (Emcee), Mr. Soham Handekar & team, Mr. Angad Bedge & Mr. Nihar Kolapkar (Wit & Chai), Ms. Monica Mantri. Mr. Aditya Palwankar, Mr. Tanvir Khan & team, Mr. Nishant Ravade & team (Production Crew), Mr. Jitesh Patil (Pixel Photography), Ms. Vyomha Sharma (Nevanta Media), Ms. Vera & Ms. Rauleen (AMF, GLobal), Mr. Sachin & Abba Nikam (Muktai Mangal Kendra) and Dr. Karana Upadhyay & Students (National Institute of Event Management) for their contribution, support & thank you to all well wishers of Mr. Badal Saboo.

It was an evening full of glamour, passion, competition and style.

ABOUT: Asia Model Festival:Asia Model Festival (AMF), sponsored by the Ministry of Culture, Sports and Tourism Introducing Asian models and fashion/beauty-related industries to the world. AMF is also a global cultural content platform that introduces global brands and artists of Asia. Face Of India: In association with AMF, Pune Fashion Week (PFW) launched Face of India in 2014. It was the first time India participated in AMF, the largest and most prestigious platform in Asias fashion fraternity. Based on their talent and suitability, contestants are selected for the final rounds of the competition. Winners will represent India in the Asia New Star Model Contest 2022 at the AMF, October 12 – 16, 2022 in Uijeongbu.

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