Multiplex operators expect up to 25 per cent rise in their operating costs on account of the mandatory standard operating procedures as they reopen after being shut since the outbreak of coronavirus pandemic.
Multiplexes in India reopened this Thursday for public screening after nearly seven months, and they are offering incentives along with their channel partners to woo cinema lovers back to the auditoriums.
With the availability of fresh contents becoming a challenge, the operators are planning re-run of old films and film festivals to bring the audiences back.
However, they are taking steps to cut spending across all departments and a freeze on all non-essential expenditures to offset higher operating costs due to the standard operating procedures (SOPs).
“For the entertainment industry, we are forecasting an increase of around 25 per cent in our prevailing operating expenses as per the new SOP,” MuktaA2 Cinemas Business Head Sachidanand Shetty told
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