In a first, Time magazine removes logo, replaces with plea to vote

In a first, the Time magazine has removed its logo from its cover, replacing it with a plea to “vote”, ahead of the US Presidential election scheduled on November 3. The issue is dated November 2.

“To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote,” Edward Felsenthal, Time’s editor-in-chief and CEO, wrote in a note.

The cover artwork is by Shepard Fairey. It features a person using a bandana as face cover, determined to use their “voice and power by voting” despite knowing the “additional challenges to democracy during a pandemic”, according to Fairey.

“We stand at a rare moment, one that will separate history into before and after for generations. It is the kind of moment in which readers across the country and around the world have always turned to TIME. We thank you for doing so now,” said Felsenthen’s note.

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