Tirupati laddus | What Amul says amid raging controversy
Amul underlined the rigorous production standards they follow in making their ghee, which has been a household name in India for over 50 years
Amid the controversy surrounding sacred laddu prasadam offered at the revered Tirupati temple complex in Andhra Pradesh, dairy giant Amul on Friday (September 20) has issued a strong denial regarding its involvement in supplying ghee to the Tirumala Tirupati Devasthanam (TTD).
In a statement issued to address the misinformation circulating online, Amul clarified that it has never supplied Amul Ghee to the TTD. "We wish to inform that we have never supplied Amul Ghee to TTD," the company said, putting an end to speculation that Amul products were used in the preparation of the laddu prasadam.
Amul also underlined the rigorous production standards they follow in making their ghee, which has been a household name in India for over 50 years. “Amul Ghee is made from high-quality pure milk fat at our state-of-the-art production facilities which are ISO certified,” the statement emphasised. Amul also highlighted that the milk used for their products undergoes stringent quality checks, including tests for adulteration as per the Food Safety and Standards Authority of India (FSSAI) guidelines.
The statement was issued as part of a broader effort to counter what Amul described as a “misinformation campaign” aimed at tarnishing its brand reputation.