'Beyond just cleanliness...': PM Modi leads mega cleanliness drive on Gandhi Jayanti eve

Responding to the prime minister’s appeal on 'Mann ki Baat' , people from all walks of life took part in an hour-long “shramdaan” on Sunday

Update: 2023-10-01 08:34 GMT
In a video shared by PM Modi, he can be seen taking up a broom and cleaning the ground with Ankit. | Photo credit: Twitter

Prime Minister Narendra Modi led from the front on Sunday (October 1) as thousands of people participated in an hour-long cleanliness drive ahead of the Gandhi Jayanti on Monday.

The prime minister participated in the cleanliness drive with wrestler and fitness influencer Ankit Baiyanpuriya. He was seen wielding a broom and taking part in the “shramdaan” (voluntary labour). Responding to PM Modi’s appeal for a nationwide cleanliness drive, people from all walks of life took part in an hour-long “shramdaan” on Sunday. The mega cleanliness drive – ‘Ek tareekh, ek ghanta, ek saath’ called by him was conducted across the nation on Sunday.

Taking to Twitter, PM Modi said, “Today, as the nation focuses on Swachhata, Ankit Baiyanpuriya and I did the same! Beyond just cleanliness, we blended fitness and well-being also into the mix. It is all about that Swachh and Swasth Bharat vibe.” In a video shared by PM Modi, he can be seen taking up a broom and cleaning the ground with Ankit.


Union Home Minister Amit Shah and BJP president JP Nadda also participated in “shramdaan”. Union ministers and BJP leaders across the country grabbed brooms and participated in the ‘Swachhata hi Seva’ campaign.

In a recent episode of “Mann Ki Baat”, Modi appealed for “one hour of shramdaan for swachhata” on Sunday by all citizens and said it would be a “Swachhanjali” to Mahatma Gandhi on the eve of his birth anniversary. Prime Minister Modi had on Friday also said that Swachh Bharat is a shared responsibility, and every effort counts.

“1st October at 10 AM, we come together for a pivotal cleanliness initiative. A Swachh Bharat is a shared responsibility, and every effort counts. Join this noble endeavour to usher in a cleaner future,” PM Modi posted on Twitter.

Earlier, during his 105th episode of 'Mann ki Baat', PM Modi said, “A big event on cleanliness is going to be organised on October 1 that is on Sunday at 10 am. You too should take out time and help in this campaign related to cleanliness. You can also join this cleanliness campaign in your street, or neighbourhood or at a park, river, lake or any other public place.”

It is a mega cleanliness drive to mark the celebration of Gandhi Jayanti. This initiative is a run-up to the ‘Swachhata Pakhwada- Swachhata Hi Seva’ 2023 campaign.



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