'#What's happening', says Sehwag; partners McDonald's to launch Chicken Big Mac

In an advertising campaign starring Virender Sehwag, former Indian cricketer, and matching his witty style, McDonald’s India launched the ‘Chicken Big Mac’ burger in India.

In the ad campaign created by DDB Mudra, people keep forgetting Sehwag’s name and call him by totally different ones instead, presumably because the Chicken Big Mac is so famous. Sehwag displays several expressions and emotions, making the ad humorous and memorable.

Responding to a tweet from McDonald’s portraying his face next to a Chicken Big Mac burger, with the caption “Vasu’s favourite coming soon”, Sehwag creates the hashtag #what’s happening, and says his name is Virender Sehwag!

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Several companies like HDFC Bank, State Bank of India, Uber India, Myntra, Sodexho, Rupay respond to #what’s happening, and join the fun with their own humourous tweets, thus creating a buzz.

Arvind R.P., Senior Director – Marketing and Communications at McDonald’s India (West and South) said, “We think Sehwag’s big, bold, and playful personality is a perfect fit for our brand, and we are sure that our customers will adore the dazzling pairing of these two icons.”

Virender Sehwag said, “It has been an absolute pleasure to collaborate with McDonald’s India, a brand which has always been my favourite. I’m excited about the arrival of Chicken Big Mac and am sure that this is going to become the new favourite for all the chicken burger lovers in India.”

Pallavi Chakravarti, Creative Head West, DDB Mudra said, “The Chicken Big Mac is an international icon with fans across the world. To launch its chicken variant in India, we wanted to create a campaign just as iconic. Hence, we partnered with celebrated Indian cricketer, Virender Sehwag, to show how every big name pales in comparison to the Chicken Big Mac.”

MY NAME IS VIRENDER SEHWAG! @mcdonaldsindia #WhatsHappening pic.twitter.com/vS9gNmpuuI

— Virender Sehwag (@virendersehwag) January 4, 2023