Indians explore domestic destinations this summer; Manali, Goa are top favourites
The tremendous surge in domestic travels that was triggered by COVID restrictions continues, observed a survey by hospitality technology firm, Oyo, adding that a staggering 92 per cent of respondents planned to explore domestic destinations.
As summer season is at its peak, Indians are packing their bags and going off on holidays. 82 per cent of Indians intend to travel during this season making Manali and Goa, as their favourite hill and beach destinations respectively, said the survey.
The survey, which took responses of over 15,000 people across India via OYO app, also found that shorter trips and staycations of one to three days continue to be the top preference. Indians also seem to like exploring holiday destinations in India.
“The travel resurgence continues strong with 82 per cent Indians intending to travel during this summer season. The COVID travel restriction induced trend of rediscovery of our own country’s beauty also continues strong with a staggering 92 per cent planning to explore domestic destinations,” OYO said in a statement.
As far as destinations are concerned, mountains are the clear choice this summer, with 30 per cent upvotes, followed closely by beaches at 26 per cent, it added.
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Manali, favourite mountain destination of Indians
“For domestic travels, India’s favourite mountain destination is Manali, followed by Kashmir, Mcleod Ganj, Ooty and Coorg. OYO hotels in Manali continue to see an uptick in demand as summer travel gains pace,” the company said.
On the other hand, Goa continues to be India’s preferred choice for beaches, with 50 per cent people wanting to travel there. “Demand for hotels in Goa has surged by more than 20 per cent compared to the same period last year. This was followed by Andaman Nicobar, Kerala, Pondicherry, and Gokarna,” as per the survey conducted between May 7 and May 14, 2023.
The offbeat traveller
OYO said its survey also found that respondents showed a strong inclination towards exploring offbeat and lesser-known destinations. “Mawlynnong in Meghalaya and Ziro Valley in Arunachal Pradesh stood out as the top offbeat choices with 27 per cent and 23 per cent of the votes, respectively. Following closely behind was Valiyaparamba in Kerala, garnering 16 per cent of the votes,” it added.
The survey also found that 13 per cent respondents wished to travel to pilgrimage destinations for spiritual enrichment. With the beginning of Char Dham Yatra in late April, Kedarnath emerged as the top pilgrimage destination followed by Vaishno Devi and Varanasi.
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Maldives is the preferred choice
As far as international vacation is concerned, Maldives continues to be the preferred choice. Additionally, Switzerland, Dubai, Thailand, and Indonesia have also made it to the list of dream vacation spots for Indians this summer, OYO said.
When it comes to budget, 34 per cent of respondents were looking for trips under ₹10,000.
OYO Chief Service Officer Shreerang Godbole said there is a surge in travel demand and a strong desire among travellers to explore the beauty and diversity of India. “This surge in travel demand is a promising sign for the growth and development of the Indian travel and hospitality industry,” he said.
A noticeable trend that emerged in the aftermath of COVID is the preference for shorter trips and rejuvenating staycations of 1-3 days, he added.
Godbole further said, “The trend continues this summer as well, signifying a desire among Indian travellers for quick escapes, a chance to unwind, and a shift towards valuing quality experiences over extended durations.”
