Maruti Suzuki deploys twin-pronged strategy to enhance market share

Maruti Suzuki India (MSI) plans to protect and enhance its market share in the non-SUV space while expanding presence in the SUV segment, where it has been lagging behind the competition, as part of a twin-pronged strategy to safeguard its position in the auto sector, as per a senior company official.

The company currently has a market share of 67 per cent in the non-SUV space, its highest in two decades, but lacks muscle in the fast-growing SUV segment with overall market share hovering around 13 per cent.

“The objective seems to be clear, we need to protect and enhance market share in the non-SUV segment while capturing more of SUV (share)..it is very simple, clear and quite obvious goal,” MSI Senior Executive Director (Marketing and Sales) Shashank Srivastava told

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