DD, AIR most trusted media as they are not in TRP race: Prasar Bharati CEO
Prasar Bharati CEO Mayank Agrawal on Wednesday asserted that Doordarshan (DD) and All India Radio (AIR) are the most credible media in the country as their focus is on contributing to the countrys progress and not on securing high viewership rating.
He cited a recent report from the Reuters Institute to back his claim and attributed the DD and the AIRs success in remaining the number one choice of people to their impartiality, style of functioning, and dedicated workforce.
Agrawal, who is the DDs director general also, was addressing an event organised by the Association of Akashvani and Doordarshan Engineering Employees.
Union Minister of State for Information and Broadcasting L Murugan and Minister of State for Communications Devusinh Chauhan along with other dignitaries attended the event.
We are the voice of the country. Wherever we reach, nobody else is able to. We are compared with the private channels but when we go before people and when it comes to credibility, we are always kept at the number one position, the Prasar Bharati CEO said.
We are not in the race of the TRP. We are in the race of taking the country forward, he stressed.
Public broadcaster Prasar Bharati runs both Doordarshan and All India Radio.
Agrawal said that the DD has gone down a bit but it will once again progress and regain its position with steps being taken in this connection.
In the past 3-4 months, many things have happened here. And I feel that Doordarshan, which had gone down a bit, will once again progress. A programme like Swaraj has been launchedIt has been appreciated at the national level, he said.
I hope that the journey that has begun will keep moving forward and Doordarshan and Akashvani will once again attain the heights, he added.
Speaking at the event, the AADEEs president Pulak Ray raised the long-pending demands pertaining to subordinate engineering cadre employees salary increment and promotion, and urged the Union ministers to intervene and do justice with them.
Murugan, minister of state for information and broadcasting, assured the AADEE president of his support and said he has asked Prasar Bharati to look into the possibility of resolving long pending issues of the employees, Both the employees and management can sit together and solve the issue, he said.
We will sit together and solve, the minister said.
Addressing the gathering, Union minister of state for communications Chauhan also assured of his support to the subordinate engineering employees.
I assure you that you will not have to approach the court anymore. I am confident…, he said.
(Except for the headline, this story has not been edited by The Federal staff and is auto-published from a syndicated feed.)
