Twitter Blue set for India rollout in less than a month, says Elon Musk

Twitter Blue is set for India rollout in less than a month, the microblogging site’s new boss Elon Musk has confirmed. Responding to a user’s query on when the premium service would be launched in India, Musk replied: “Hopefully, less than a month.”

Musk’s statement comes soon after the $8 verification service was launched in some regions. As of now, Twitter Blue with the new verification system is available only on iPhones in the US, Canada, Australia, New Zealand, and the UK.

In the latest update on the Twitter app in iPhones, the notification read, “Starting today, we’re adding great new features to Twitter Blue, and have more on the way soon. Get Twitter Blue for $7.99/month if you sign up now.”

A day after effecting massive layoffs of its employees across the globe, Twitter on Saturday (November 5)  launched Twitter Blue, a subscription service for $8 a month that includes a blue checkmark now given to verified accounts.

Twitter had hinted at the subscription soon after new owner Elon Musk took over its reins a few days ago. In an update to Apple iOS devices, Twitter said users who sign up now can receive the blue checkmark next to their names “just like the celebrities, companies and politicians you already follow.”

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“Starting today,we’re adding great new features to Twitter Blue, and have more on the way soon. Get Twitter Blue for $7.99/month if you sign up no,” the microblogging site said on its official handle.

The change represents the end of Twitter’s current verification system, which was launched in 2009 to prevent impersonations of high-profile accounts such as celebrities and politicians.

Before the overhaul, Twitter had about 423,000 verified accounts, many of them rank-and-file journalists from around the globe that the company verified regardless of how many followers they had.

Experts have raised grave concerns about upending the platforms verification system that, while not perfect, has helped Twitter’s 238 million daily users determine whether the accounts they were getting information from were authentic.

The update Twitter made to the iOS version of its app does not mention verification as part of the new blue check system.

It comes a day after the company began laying off workers to cut costs and as more companies are pausing advertising on Twitter as a cautious corporate world waits to see how it will operate under its new owner.

About half of the company’s staff of 7,500 was let go, tweeted Yoel Roth, Twitter’s head of safety and integrity.

Twitter co-founder Jack Dorsey on Saturday took blame for such widespread job losses. He had two runs as CEO of Twitter, with the most recent stretching from 2015 into 2021.

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“I own the responsibility for why everyone is in this situation: I grew the company size too quickly,” he tweeted. “I apologize for that.”

Musk tweeted late Friday that there was no choice but to cut the jobs when the company is losing over $4M/day.

He did not provide details on the daily losses at the company and said employees who lost their jobs were offered three month’s pay as a severance.

Meanwhile, Twitter has already seen a massive drop in revenue because of pressure from activist groups on advertisers to get off the platform, Musk tweeted Friday.

That hits Twitter hard because of its heavy reliance so far on advertising to make money.

During the first six months of this year, nearly $92 of every $100 it made in revenue came from advertising. United Airlines became the latest major brand to pause advertising on Twitter. The Chicago-based United confirmed Saturday that it had made the move but declined to discuss the reasons for it or what it would need to see to resume advertising on the platform. It joined the growing list of big companies pausing ads on Twitter, including General Motors, REI, General Mills and Audi.

Also read: Twitter fires 4,000 employees; Musk blames activists for biz dip

Musk tried to reassure advertisers last week, saying Twitter would not become a free-for-all hellscape because of what he calls his commitment to free speech. But concerns remain about whether a lighter touch on content moderation at Twitter will result in users sending out more offensive tweets.

That could hurt companies’ brands if their advertisements appear next to them.

(With inputs from agencies)