Meta hires ex-Tata CLiQ CEO Vikas Purohit to head Global Business Group in India

Social media platform Meta said on Monday it has appointed Vikas Purohit as Director of Global Business Group in India to lead the strategy and delivery of a charter focused on leading advertisers and agency partners.

Purohit will report to Arun Srinivas, Director and Head of Ads Business for Meta in India, a Meta statement said.

“I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country,” Srinivas said.

Also read: With Sandhya Devanathan as India head, Meta looks to up digital game

Purohit’s role

Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem.

As a part of his role, Purohit will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India.

The company will also partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.

He will have the company’s key business vertical teams, agency teams and business solutions teams reporting into him.

Vast expertise

An Indian Institute of Management (Bangalore) alumnus, Purohit comes with more than 20 years of experience in senior business, sales and marketing roles at companies such as Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group and Tommy Hilfiger.

Before joining Meta, Purohit was serving as CEO of Tata CLiQ. He started his career at Aditya Birla Group before joining Tommy Hilfiger and then heading retail at Reliance Brands.

At Amazon he played an instrumental role in leading and building Amazon Fashion.

(With Agency inputs)