Amid lockdown, Parle-G records best-ever sales growth in four decades

Leading food company Parle Products logged record sales of its Parle-G biscuits, preferred for mass consumption, in April and May during the lockdown, said a senior company official.

The company has gained a market share of around 5 per cent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.

“Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to the people during the pandemic due to its economic proposition with value package of ₹2 besides being considered as a good source of glucose,” Parle Products Senior Category Head Mayank Shah told PTI.

“The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5 per cent during the lockdown,” he added.

“This is one of the highest in the recent (time). At least in last 30 to 40 years, we have not seen this kind of growth,” Shah said adding in his 20 years of working with the biscuits major he hasn’t witnessed a performance like this.

Shah said Parle-G is a comfort food for most Indians and not a biscuit, adding, during time of uncertainty, it has been consumed a lot.

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“Even during the earlier crisis like tsunami and earth quakes, sales of Parle-G biscuits had gone up,” he added.

“That is the kind of trust, which the people have in the brand,” he said adding the Parle-G is good for storing also as it has a longer shelf life.

The company had also announced to donate three crore packs of Parle-G biscuits when the coronavirus pandemic intensified in India.

“We also saw many other people doing that. There were many other organisations, which were also helping the people by distributing Parle-G biscuits,” he said adding that it was being donated by multiple people and organisation as it is a good product for that.

Shah claimed that Parle had “the highest growth rate among all the biscuit companies” with people staying home during the lockdown led to increased consumption.