TVS, Ather, Ola hike prices of electric two-wheelers as new subsidy norms kick in

Electric two-wheeler makers TVS Motor Company, Ather Energy and Ola Electric have increased prices of their products as curtailed subsidy structure comes into effect from June 1 (Thursday).

In a statement, TVS Motor Company stated that in order to propel the electrification journey further in a sustainable manner after FAME II scheme revision, it has increased iQubes price between Rs 17,000 and Rs 22,000, depending on the variant.
The iQube base and S trims were earlier priced at Rs 1,06,384 and Rs 1,16,886, respectively in Delhi.

“FAME II will gradually reduce over the next few quarters. The company will continue to deliver delightful product options and great value proposition to propel the electrification and green energy penetration in two-wheelers in the country,” TVS Motor Company Director and CEO K N Radhakrishnan said.

Also read: Jan 2 business briefs: Electric two-wheelers sales fell by a fourth in Dec

Loyalty benefit programme

The company will offer a loyalty benefit programme for the customers of iQube, who have made bookings till May 20, 2023, for a limited period to ease the cost burden post the revision in FAME II subsidy, he added.

Ather Energy said that following the FAME II subsidy revision applicable from Thursday, it has also revised the prices of its scooters with 450X now starting at Rs 1,45,000 (ex-showroom Bengaluru). The 450X with Pro Pack now starts at Rs 1,65,435 in Bengaluru, an increase of around Rs 8,000.

“The FAME II revision has resulted in a subsidy reduction of around Rs 32,000. However, the company is absorbing a huge chunk of this price impact for its customers with a view to quicken EV adoption in the country,” Ather Energy Chief Business Officer Ravneet S Phokela stated.

Ola said its electric scooter S1 Pro is now priced at Rs 1,39,999; S1 (3KWh) at Rs 1,29,999; and S1 Air (3KWh) at Rs 1,09,999. The product range is now roughly Rs 15,000 costlier than before.

“With an unyielding dedication to customer satisfaction, we have marginally increased our product prices starting June, despite significant reduction in government subsidies, making Ola S1 the best EV proposition in India,” Ola Electric Founder and CEO Bhavish Aggarwal said.

Hero not to hike prices

In a statement, Hero Electric said that it will not increase the prices of its popular e-scooter models. The company said it remains dedicated to promoting the adoption of electric two-wheelers and dispelling misconceptions about their cost of ownership.

Also read: Two-wheelers sold after 2025 must be electric, says Gadkari

“Despite the extreme financial crunch forced upon us due to subsidies stuck with Ministry of Heavy Industries for over 15 months, we will continue to do our bit in offering affordable mobility solutions to the discerning customers by holding on to our current prices till we can,” said Hero Electric CEO Sohinder Gill.

The Heavy Industries Ministry has notified that for electric two-wheelers, the demand incentive will be Rs 10,000 per kWh. The cap on incentives for electric two-wheelers will be 15 per cent of the ex-factory price of vehicles from 40 per cent at present.

The Faster Adoption and Manufacturing of Electric and Hybrid Vehicles (FAME) India scheme commenced on April 1, 2019, for a period of three years, which was further extended for two years till March 31, 2024.

(With agency inputs)