ZEE5 eyes high double-digit growth this year, focuses on more new original contents

nobel

Home-grown video streaming platform ZEE5 is aiming for high double-digit to triple-digit revenue growth this year, riding on the momentum built over the last two years during the Covid pandemic, which acted as a catalyst for people to explore content online, according to a top company official.

The platform, which had recently unveiled 11 original series in Telugu as part of its strategy to cater to different languages in the country, is also making investments in terms of “hundreds of crores” this year for content creation.

“We have big aspirations and want to ensure we are achieving high double-digit or triple-digit growth this year as well,” ZEE5 chief business officer Manish Kalra told


(Except for the headline, this story has not been edited by The Federal staff and is auto-published from a syndicated feed.)

CATCH US ON: