Musk aims to ease concerns in address to Twitter workers
In an unusual move for whats been an unusual takeover bid for Twitter by the worlds richest man, Tesla CEO Elon Musk met virtually with the social platforms employees Thursday, even though his $44 billion offer has not yet been completed.
“Trust is as trust does. I tend to be extremely literal in what I say…One does not (need) to read between the lines. One can simply read the lines, Musk said in the meeting, according to a tweet from Nola Weinstein, Twitters global head of brand experiences and engagement.
Weinstein did not immediately respond to a message for further comment and she subsequently deleted all her tweets about the meeting. Twitter declined to comment.
Musk, according to multiplenews reports, also addressed possible layoffs at the company, saying that, right now, costs exceed revenue. Thats not a great situation.
He also touched on growth, saying hed like to see Twitter reach a billion users roughly four times its current user base ) and anonymity, where he earlier created a stir when he said he wants to verify all humans on the service. At the meeting, he clarified that this does not mean he wants to have everyone on Twitter use their real names, like on Facebook, since pseudonyms can allow people to express their political views freely, according to The New York Times.
Twitter CEO Parag Agrawal announced the all-hands meeting to employees in an email on Monday, saying theyd be able to submit questions in advance.
The meeting is a clear step in the right direction towards the chances of a deal happening and a smart strategic move as Twitter employees have been left in the dark over the past few months and have many questions during this volatile period of uncertainty, said Wedbush analyst Daniel Ives.
One of Musks key points at the meeting, which started a little after 9 am Pacific time, was to make Twitter so compelling that you cant live without it, Weinstein tweeted. Musk, who has more than 98 million followers on Twitter and its one of the platforms most prolific users, also said that while some people use their hair to express themselves, I use Twitter,” according to Weinstein.
Musk, according to multiple reports, also praised Chinese apps such as TikTok, which he said is good at keeping people engaged and not being boring, and WeChat, which he said could be a good model for what Twitter could be.
Transforming Twitter into a WeChat-like super app would be a massive undertaking for Musk, said Jasmine Enberg, principal analyst at Insider Intelligence. Changing consumer behaviour is hard something that Meta (then Facebook) quickly discovered during its own super app ambitions.” While Musk, through Tesla. already has ties to China, Enberg noted that the “media landscape, perceptions of privacy, and shopping behaviours are markedly different in China than in the Western world, and Musk would not only have to overcome the hurdle of convincing consumers to change how they behave online, but also that Twitter is the place to do it.
Musk reached a deal to acquire Twitter in April, but he has clashed with the company repeatedly since then over the number of bots, or fake accounts, that exist on the social media platform. Musk said he was putting the deal on hold on May 13, although it seems unlikely that he can do that on his own. Musk said he needed more data from the company about those bot accounts, despite the fact hat Twitter has reported its bot estimates and its admission that they may be too low to investors for years.
Twitter employees could have other reasons to be nervous about Musks impending takeover. The irascible billionaire has levied a barrage of criticism at the company, from its moderation and safety policies, which he terms a threat to free speech, to its anonymous user accounts, which he would like to eliminate, to its ban of former President Donald Trump, which he has pledged to reverse.
If there are 2 sides to an issue its important to represent multiple opinions. Most issues in the world are complex, Weinstein quoted Musk as saying.
Harry Kraemer, a former CEO Baxter International and professor at Northwestern Universitys Kellogg School of Management, pointed out that the deal is not a guarantee until it is done and there are still plenty of steps left in the process before the purchase can be completed.
In my experience it is very unusual and almost bizarre for someone who has not purchased the company to speak to current employees of the company he is looking to purchase, Kraemer said.
Musk has also targeted Twitters work-from home policy, having once called for the companys headquarters to be turned into a homeless shelter because, he said, so few employees actually worked there. The comment also served as a thinly veiled jab at San Francisco, which has a large homeless population. He said during Thursdays meeting that he strongly favours working in person, according to Weinstein.
Its not clear if this weeks meeting means that the two sides have come closer together on resolving their issues. Shares of Twitter have been trading well below the $54.20 per share that Musk has agreed to pay amid Wall Street doubts that the deal will be consummated.
(Except for the headline, this story has not been edited by The Federal staff and is auto-published from a syndicated feed.)