German healthy footwear brand Von Wellx will shift its entire production from China to India, the brand’s owner Casa Everz Gmbh has decided. The brand’s production unit will be based at Agra, Uttar Pradesh in collaboration with Iatric Industries Pvt Ltd, reported news agency ANI.
Von Wellx, which is sold in over 80 countries, is a pioneer of healthy footwear that has benefits like relieving feet, knees and back pain, protection of joints and muscles against shocks, and correct posture. The decision to shift its production to India demonstrates a start to the Centre’s plans to bring foreign companies into the country.
The healthy footwear brand, which has over 100 million customers across the world, was launched in India last year. Von Wellx products are available at more than 500 retail outlets and online, the report said.
“We are very happy to see that investment from Casa Everz Gmbh, which will be giving employment to so many people, is coming to India from China and especially to Uttar Pradesh,” said state Minister for Micro, Small and Medium Enterprises (MSMEs) Uday Bahan Singh.
The Indian government has recently unveiled a major financial package which included measures that will help the MSME sector, which is considered as the backbone of country’s economy as the sector contributes over 28 per cent of the GDP, while creating employment for about 11 crore people.
Ashish Jain, director and CEO of Iatric Industries, said their collaboration with the German brand will help create over 10,000 direct and indirect jobs.
Recently, Homegrown mobile devices maker Lava International had said it is shifting its China operations to India following recent policy announcements by the government. The company plans to invest ₹800 crore over the next five years to scale up its mobile phone development and manufacturing operations in the country.
(With inputs from agencies)